RSS feeds of subreddits
Source: RSS feeds from Reddit post on Reddit
Most marketers I know have the same Reddit problem: it’s the best source of unfiltered customer voice on the internet AND a black hole that eats your afternoon.
I tracked it for a month last year. I was burning 10+ hours a week “researching” — which was 80% subreddit scrolling and 20% useful intel. Here’s the system I eventually built. Sharing because most of it is free and the rest is something I built that you don’t strictly need. The hack 90% of people miss: Reddit has had native RSS for years. Every subreddit, user, search, and even multireddit has an RSS feed.
Just add .rss to the URL:
https://www.reddit.com/r/SaaS/.rss
https://www.reddit.com/r/SaaS/top/.rss?t=week
https://www.reddit.com/r/SaaS/search.rss?q=churn
That alone changes the workflow. You don’t have to GO to Reddit anymore. Reddit comes to you, in whatever reader you already check daily.
But native RSS has three problems for actual intel work:
- You get every post including memes, lazy questions, and self-promo
- No keyword filtering — can’t say “only when someone mentions Stripe”
- It lands in a reader you’ll forget about (yet another inbox)
Here’s how I solved each:
The noise problem → I filter on subscribe. Most readers let you set include/exclude keywords. I only see posts that contain “asking for recommendations”, “looking for”, “anyone tried”, “frustrated with”, or the specific competitor names I track. Cuts 90% of the volume.
The keyword problem → I use Reddit search RSS instead of subreddit RSS for specific intel. Example: subscribe to
https://www.reddit.com/r/SaaS/search.rss?q=mailchimp+alternative&restrict_sr=1
and you get only posts in r/SaaS that mention “mailchimp alternative” — that’s a marketing intent signal worth gold.
- The delivery problem → I push the filtered feeds to Telegram. New high-signal Reddit post = ping in my phone. Replied to maybe 30 in a month that turned into actual conversations. Some converted to customers.
None would have happened if I was still scrolling the subreddit “when I had time”.
The full stack: 12 subreddit RSS feeds + 8 search RSS feeds + 6 keyword include filters + Telegram delivery + Saturday-morning email digest of the week’s top 20 posts. Took maybe 90 minutes to set up. I built a tool for the bundling + filtering + delivery layer because the existing readers were either too simple (just RSS) or too heavy (Feedly/Inoreader overkill for this use case).
Genuinely curious — what are people here using Reddit FOR in their marketing/founder work? And what’s everyone’s biggest “I should be getting more value from this” platform?
© 2026 rcanzlovar.com | About | Contact | Privacy Policy |
