Waking up as a meme-hero | Andras Arato | TEDxKyiv

January 13, 2026

What would you feel if one day you wake up and realize that you have become a meme? Andras Arato tells a story of how he became a world known meme “Hide The Pain Harold.” Andras Arato is a 73-year old Hungarian electrical engineer, DJ at the local radio, stock photography model. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx

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