1980 - Paul Masson Wine - Orson Welles Commercial

January 13, 2026

Orson Welles talks about his family’s curious theory that the wine you drink the most should be the best. Their pick is apparently Paul Masson’s Burgundy, so he serves it to his friends, including the couple that were in the drunken outtakes from his champagne commercial. Welles goes on to explain that they will “sell no wine before its time” and delivers the line with such conviction that I just did a Google search to see if they still sell this stuff… and I hate wine.

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