Rory Sutherland and Paceometers
Lately I have been enjoying listening to Rory Sutherland on YouTube. He’s an advertising and marketing guy who got into that field because, as he put it, it would “allow him to monetize his ADHD”.
Anyway, one thing he talks a lot about is a reversed way to look at speed with what is called a paceometer. Instead of miles per hour, he suggests that if one thinks about minutes per 10 miles, one is much less likely to go 10-15 miles faster if one is running a little late because it doesn’t really buy you much.
At first I thought it would be complicated to put such an indicator in my car, but this picture displays the principle rather nicely, and it could perhaps be retrofitted without too much trouble.
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